itsu eat beautiful
collect butterflies every time you visit
friends with [health] benefits
Our friends at Vitality share our mission to inspire and empower people to make health[ier] choices. That’s why we’ve collaborated to create an exclusive new dish, the Vitality’bowl. It’s packed with vitamin-rich goodness to support a healthy immune system this winter and all for just £8.99
its'our story
I first visited Tokyo in the winter of ‘94 and fell in love with the harmony and precision of the food; every bento box was a work of art. If beautiful food, fast, was humanly possible, then Japan was leading the way and it’s probably why nearly 100,000 people there are over one hundred years old. I returned home determined to create a new kind of food place. I had no idea how hard it would be, but itsu Chelsea, London opened in 1997, itsu Soho a few years later, followed by 80 more over the next 20 years...