eat beautiful

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itsu by us

our restaurants prepare nutritious food on the spot, which is steamed [not fried] & packed with wholegrain, fibre, protein & greens.

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itsu by you

find your favourites in fridges, freezers & on supermarket shelves all over the UK, Europe & beyond.

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its'our story

Here’s a true story about how, over two decades, itsu customers created a new and pioneering food place. Thank you to them for their thousands of emails, letters, texts and phone calls along the way.

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health[ier] futures

Youth Kitchen invests in nutrition education for children. We fund classes, fresh ingredients, and cooking equipment for students across the U.K. Our vision is for every child to leave school with the nutritional knowledge & practical skills needed to live a healthier life.