itsu eat beautiful
collect butterflies every time you visit
'Tis the season!
Introducing our ho ho faux caviar ... our classic salmon sushi, dressed to impress with the festive addition of faux caviar. Give it a try for just £6.99.
friends with [health] benefits
Our friends at Vitality share our mission to inspire and empower people to make health[ier] choices. That’s why we’ve collaborated to create an exclusive new dish, the Vitality’bowl. It’s packed with vitamin-rich goodness to support a healthy immune system this winter and all for just £8.99
its'our story
I first visited Tokyo in the winter of ‘94 and fell in love with the harmony and precision of the food; every bento box was a work of art. If beautiful food, fast, was humanly possible, then Japan was leading the way and it’s probably why nearly 100,000 people there are over one hundred years old. I returned home determined to create a new kind of food place. I had no idea how hard it would be, but itsu Chelsea, London opened in 1997, itsu Soho a few years later, followed by 80 more over the next 20 years...