itsu eat beautiful

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collect butterflies every time you visit

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asian-inspired, affordable, nutritious food made with quality ingredients, respect, precision & passion.

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'Tis the season!

Introducing our ho ho faux caviar ... our classic salmon sushi, dressed to impress with the festive addition of faux caviar. Give it a try for just £6.99

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friends with [health] benefits

Our friends at Vitality share our mission to inspire and empower people to make health[ier] choices. That’s why we’ve collaborated to create an exclusive new dish, the Vitalitybowl. It’s packed with vitamin-rich goodness to support a healthy immune system this winter and all for just £8.99

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its'our story

I first visited Tokyo in the winter of ‘94 and fell in love with the harmony and precision of the food; every bento box was a work of art. If beautiful food, fast, was humanly possible, then Japan was leading the way and it’s probably why nearly 100,000 people there are over one hundred years old. I returned home determined to create a new kind of food place. I had no idea how hard it would be, but itsu Chelsea, London opened in 1997, itsu Soho a few years later, followed by 80 more over the next 20 years...